Memphis rapper Juicy J of Three 6 Mafia has become the current new face of a new Colt 45 video ad campaign.
Will Juicy J become a significant face for the brand like Billy Dee Williams once was?
Also featured in the commercial along with Juicy J are Memphis rappers Project Pat, Nasty Mane and Lil Awree, who make cameo appearances in the commercial spot.
Juicy J appears in the new Colt 45 video looking debonair while he says the Colt 45 slogan, which is "Keep It Colt 45" after first narrating through the commercial.
Others, over the years, who have appeared in Colt 45 commercials include Snoop Dogg, Fab Five Freddy and others.