Ciara Named New Face of Rocawear Women’s Line

Ciara will appear in upcoming advertising campaigns for the line beginning this fall starting with the “I Will Not Lose” campaign.

Grammy Award-winning singer and dancer, Ciara Princess Harris, 21, has signed on a new deal to become the face of Jay-Z’s Rocawear women’s clothing line. Ciara will appear in upcoming advertising campaigns for the line beginning this fall starting with the “I Will Not Lose” campaign. The campaign will feature testimonials of individuals who have over come various hardships including editor of Virginia Tech’s college newspaper Amy Steele and R&B star Chris Brown.

In an interview with US Magazine, Ciara stated, “I love Rocawear. The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign.”

Others to represent the brand where Naomi Campbell and Victoria “Posh” Beckham.

In early 2007, allegations were made against Rocawear for using raccoon-dog fur in two styles of jackets, Rocawear immediately pulled all of the garments from the department stores where this product was shipped after an investigation by the The Humane Society of the United States.

In March of 2007, the entrepreneur and hip-hop icon Jay-Z sold the rights his Rocawear brand to the company Iconix Brand Group, for $204 million in cash. The rapper reportedly will retain his stake in the company and will continue to oversee the marketing, licensing and product development.

As for Ciara, her second album, “Ciara: The Evolution” was released on December 5, 2006 and has had three top twenty singles on the Billboard Hot 100 and has sold more than 338,000 copies compared to her debut album Goodies selling approximately 213,000. Production on the album includes tracks by top music producers such as Jazze Pha, Will.i.am, Pharrell, Rodney Jerkins and others.

The singer will also make her acting debut with legendary singer Patti LaBelle in a CodeBlack Entertainment’s adaptation of Off-Broadway gospel musical