The world has become familiar with Cleveland Cavaliers star Lebron James in recent years, but James is looking to make his name more noticeable to the world. In some eyes he is seen as the new face of the NBA. While to others he remains unknown. Well as of last year Lebron has began a marketing campaign which hopes to give him more global awareness. It should not be too hard, due to the fact that he already has a multimillion dollar contract with Nike and other major brands. Lebron is in the public eye beyond the basketball world, but he wants more.
In a recent interview with Ad Age Sports Marketing reporter Rich Thomaselli, the new Lebron James was introduced to the world of marketers. In 2005 Lebron James replaced his old agent that got him the deal with Nike with himself. This sounds funny to some, but not to James and his business partners. Lebron James and three of his hometowm buddies formed a marketing company named LRMR Marketing. The company will help position Lebron as a global figure, the objective is to do this before the 2008 Olympics in China. The task seems easy to some, but it will take work to put him in a market that may not be aware of him and his basketball status.
Other basketball greats have made great careers outside of the basketball world, like Magic Johnson with Starbucks and the Magic Theaters and then you have Michael Jordan with the Jordan brand, Hanes and all the other companies he deals with. These men show that it is possible for Lebron to become a marketable figure definitely in America, but globally it will take a marketing plan that is near perfect. There has to be more than one objective, the sub-objectives will assist the main objective of making Lebron a global figure. To say the least some companies think it is a good idea. Lebron held a marketing summit in his hometown of Akron, Ohio in which Nike, Microsoft, Coca-Cola and other companies attended to hear what the plans of LRMR were. It looks as if it could become true that Michael Jordan has some company.