Memphis' own R&B/Pop singer Justin Timberlake of music group Nsync along with his best friend, Trace Ayala, breaks news about their new clothing line William Rast. Justin defines the clothing as being chic and country with a little edge.
Justin and Trace are being very particular right now about the stores that the clothing line will be made available in. When they were asked about how did they come up with the name of the clothing line, "It can from two people who are most influential in our lives and that's our grandfathers", stated Justin. William is the first name of Justin's grandfather and Rast is the last name of Trace's grandfather and this makes up their clothing line "William Rast". Both grandparents knew each other growing up which makes this so great and they even still live down the road from each other. Can't you picture them holding up the clothing in the next ad campaign or even sporting it. Trace has lived next door to her grandfather her entire life and he has been her father figure. Justin being so imaginative, laughs talking about seeing his grandfather in their new clothing line. Unlike everyone else William & Rast will get to try them on early and you'll have to wait a little longer. The clothing line is expected to be in Bloomingdales this in November.