What would you do if you saw a pair of $5,000 Yeezys sitting next to a sleeping homeless guy as you were walking by?

Read more

Singer and sexy mommy Ciara was spotted out in New York City with her baby son Future out for a stroll.

Read more

This is a definitely video that should have received more press in the media. One group of high school teens attempted to break the stereotype projected by media of young black teenagers being thugs fueled by saggy pants and other fashion trends.

Read more

Rapper Drake has just unveiled the release of some new OVO fitted snapbacks repping the 416, an area code of Toronto, Canada.

Read more

Ever since partnering with L.A. Reid and signing a major label deal with Epic Records, Gotti has partnered with fashion brands on ideas in the realm of clothing and fashion, particularly jeans and shirts.

Read more

Rapper Kanye West recently ended his partnership with Nike over irreconcilable differences based around royalties and creativity and has since signed on with the sneaker line Adidas.

Read more

“Nothing Was The Same,” or will be the same when Drake, who recently announced a partnership with Nike, releases his version of OVO Air Jordans. The news comes after the rapper made an announcement while in Portland, OR for a performance that he had formed a partnership with Nike’s Air Jordan division.

Read more

We’ve heard about the “red hot” Nike Air Penny V Lil’ Penny’s, which dropped on last Thursday, so we definitely can’t forget about the Penny V “Camo” which dropped a day later. The “Camo,” which sports a rendition of the widely known illumination material commonly associated with military, comes with a black sole, dark green, […]

Read more

Anfernee Penny Hardaway’s signature shoe has released its newest version of Nike Air Penny V’s. The new Lil’ Penny’s are now out in Atomic Red pairs, which feature the 1/2 logo on the tongue and the Lil’ Penny logo on the back of the heel.

Read more

Drake has released his very own OVO New Era fitted cap in collaboration with the Major League Baseball team the Toronto Blue Jays and New Era, which he recently revealed.

Read more

Nike is ready to unleash another set of kicks for you later this year as a part of the Nike Air Max 1 Premium collection. Following the news of the Nike Air Max 1 Premium – Black/Blue/Camo and then the Nike Air Max 1 Premium – Grey/White/Black, now comes the Nike Air Max 1 Premium […]

Read more

Tongue twisting rapper Twista showing his love and passion to the Adidas fashion and shoe brand, releases a new music video for his hip hop song entitled A.D.I.D.A.S. off his upcoming album “Dark Horse.” Watch the video after the jump.

Read more